Acura, the luxury division of Honda, stands out in the competitive automotive market by combining performance with innovation. While Honda is renowned for its reliability and affordability, Acura elevates these qualities with a focus on premium materials, cutting-edge features and noteworthy driving dynamics.

In short, Honda has a more broad appeal and caters to a wide range of consumers, but does not carry the same level of exclusivity as Acura.

Here are five reasons why Acura is a more premium brand.

Acura favours premium powertrains and puts performance first
Acura vehicles often feature more powerful and refined engines compared to their Honda counterparts. For example, the Acura TLX Type S is equipped with a turbocharged V6 engine that delivers exhilarating performance. Additionally, Acura’s Super Handling All-Wheel Drive (SH-AWD) system offers superior handling and stability.

Honda vehicles focus more on efficiency and reliability. While models like the Honda Accord and Civic offer commendable performance, they do not match the high-powered engines and advanced all-wheel-drive systems found in Acura vehicles.

Acura offers luxurious interior materials and thoughtful design elements
Acura interiors are crafted with premium materials like leathers, real woods and aluminum trim. The attention to detail in design and craftsmanship ensures a premium and comfortable environment. Features like ambient lighting, heated and ventilated seats and high-end audio systems further enhance the luxury experience.

Honda interiors are practical and well-designed but use more conventional materials. While higher trims may offer leather seating and advanced infotainment systems, they lack the extensive use of premium materials and design intricacies found in Acuras.

Acura uses sophisticated technology
Acura vehicles come equipped with state-of-the-art technology, including the True Touchpad Interface™, Head-Up Display (HUD), and AcuraLink® Connected Services. The ELS Studio® Premium Audio system, developed with Grammy® award-winning producer Elliot Scheiner, provides an exceptional listening experience.

Honda also integrates advanced technology in its vehicles, but the offerings are generally less sophisticated compared to Acura. While features like Honda Sensing®

safety suite and HondaLink® are impressive, they do not match the level of innovation and luxury found in Acura’s tech offerings.

Acura is outfitted with premier driver assistance systems
AcuraWatch™, a suite of advanced safety and driver-assistive technologies, is standard across many Acura models. This includes Adaptive Cruise Control, Collision Mitigation Braking System™, Lane Keeping Assist and Road Departure Mitigation, providing a higher level of safety and convenience.

Honda has similar safety features, but AcuraWatch™ typically includes more advanced and refined systems. Acura’s focus on providing the latest safety technologies as standard emphasizes its commitment to luxury and customer satisfaction.

Acura’s exterior design and overall aesthetic is more refined

Acura’s design philosophy emphasizes bold and sophisticated elements. The Diamond Pentagon Grille and Jewel Eye® LED headlights are signature design elements that give Acura vehicles a distinctive and premium look.

Browse our inventory at Policaro Acura and find new cars and SUVs for sale in Brampton.